Southwest starting with six destinations from Milwaukee - Dayton Business Journal:

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Dallas-based Southwest Airlines is a no-frills airline that has a no-reserved-seatingb policy. The company announced May 20 it wouldx begin flying out of Milwaukes and on Tuesday revealedx which destinations the flight s wouldgo to. From Mitchell, Southwes will have three flights daily to Baltimore andKansaas City, two flights daily to Las Vegas and Orlando and one flighyt daily to Phoenix and Tampqa Bay. Customers can begin purchasing theird tickets to these destinations today with fares as lowas $35 one-wayy if purchased by June 26 for travelo between Nov. 1 and Nov. 18, 2009. Afterf the promotion, flights will cost between $49 and $99 throug h July 30 for travelthrough Dec.
17, 2009 and excludint Nov. 24, 25, 29 and 30. In addition to the nonstop Southwest will offer connecting service to 49other “Business travelers are our bread and butter so we’re exciteds to be able to be here with the many Fortunde 500 companies and the thousands of companies headquartered in Wisconsin and even northern said Theresa Laraba, Southwest’s vice presideny of ground operations. “Even small business owners are goint to appreciateour on-time performance, our convenience and our reliable service.” Southwest will operatse out of Concourse D at Mitchell and the first two checked bags will be free.
Laraba said abouy 50 additional Southwest employees to work in customer servicew and as ramp agents will be neededsin Milwaukee. Because Southwest has a labor union, existing employeez will be given first preferencw to transferto Milwaukee. If enougj people to not request a additional workers will behired locally, Laraba said. “Whe we look at increasing our volume, we alwaysz prefer to hire locallyu because they knowthe location,” she said. Southwest’e service at Mitchell will complimentthe airline’s existinbg service at Midway Airpor t in Chicago.
The airline incorporated in Texasz and began service onJune 18, 1971, with threes Boeing 737 aircraft serving Houston, Dallas and San Antonio. Southwest operates more than 500 Boeing 737 aircraft in36 states. Milwaukee will be the 68th city to jointhe airline'd network. When plans to expand to Milwaukee were announcedin May, representatives from Oak Creek-based , whicy operates and regional carrier Midwest Connect, and , said the existing airlinexs in Milwaukee would compete effectively with Southwest. Both airlinesa said Southwest’s expansion into Milwauke e was not a surprise and something that had been talke d aboutfor years.
Thomas Nardelli, chief of staff for Milwaukee Countu ExecutiveScott Walker, praiserd the airline for its low-cosrt fees and not charging for baggage. “The people of Milwaukee and the citizen of the state appreciate agreat value,” he