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The progressive talk radiok network has reached a local marketing agreement with to begin broadcasting its programmingon Bonneville’sa 1050 AM signal in the Washington area. Air America expectd to launch during the monthof June, althouggh an official date, call letterd and programming line-up have not yet been As part of the agreement, Air Americaa will essentially lease the signall from Bonneville, and then handle operations, programming and advertisinv sales. Financial terms of the multi-year deal were not Air America has hired some local sales and will occupy a small spacein Bonneville’x Washington offices. “Air America is obviously very interestexd inthe D.C.
market,” said Bennettg Zier, Air America’s CEO and a former executivde with Clear Channel and Red ZebraBroadcasting locally. “It’s where decisionsa are made. Its number one business is politics.” Air Americqa initially approached Bonneville to put together the which had been looking for someone to pick up the The deal came togetherf during the pastfew months. Currently, Bonnevillre simulcasts WTOP’s signal on 1050 AM, along with some sportz programming. The sports programming will Bonneville Senior Regional Vice President Joel Oxley which will mainly be heard on nightsand weekends.
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