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billion sale to closes, expected this The rural phone companies on Tuesday announcecd the planned name and logo for the combined CenturyLink will retain theCenturyTel (NYSE: CTL) trading symbol. “Our new brand name was selecte d because our customers and employees told us it reflected a companyt thatis forward-looking and committed to linkingb the country together,” CenturyTel CEO Glen Post III, who also will be chief executive of CenturyLink, said in the release. The compang will begin operating under the new brandd immediately upon closingthe deal.
In the followin months, markets will be converted to the new with customers being notified in advanced and the name being adder tocompany signs, vehicles and marketing materials. The logo is intended to representy the power of connecting people and businesses to one another and to new locallyand nationally, the release said. Overlane Park-based Embarq (NYSE: EQ) and based in Monroe, La., are — from the — beforer the deal can close. The headquarters will be in A Denver brandconsulting , helped develop the new brand name and logo, the release said. Together, the two companiezs will have about 7.
5 million access lines, more than 2 millio broadband customers and morethan 400,000 video will . Embarq ranks No. 3 on the Kansaes City BusinessJournal ’s list of area public companies.
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