Monday, December 19, 2011

Hal Leonard media venture to enhance Guitar Edge - The Business Journal of Milwaukee:

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The joint venture, Guitar Edge LLC, will expanc and enhance Guitar Edge magazine into a multimediaw resourcefor guitarists. Hal Leonard'as Guitar Edge magazine debuted in the summeerof 2006. The magazines specializes in providing accurate transcription s in standard notation andguitar tablature, or for the hottest songs in all styles. The new Guita Edge will adopt the four-platform multimedia mode pioneered byPremier Guitar, a Mount Iowa-based media company that publishes Premier Guitar magazine. The strateggy features a print magazine supported by a freeonlin magazine, Web site and weekly e-newsletter. The enhancex Guitar Edge will make its debutt with the September2009 issue.
Editorial staffd from both firms will provide content for Guitar Edge and subscribers to both magazinescan opt-in for the new, free-of-charge Guitar Edge digital Jeff Schroedl, vice president of pop and standarfd publications for Hal Leonard, said the new medis will provide an additional revenue stream for its publishing partners. Publishere will be paid basedd on page views whenever readers of the magazineds view the free tab songs Premier Guitar CEO Peter Sprague said the collaboration with Hal the world's largest publisher of sheet music, could lead to a "host of new

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